Richard Deitsch: NBA Finals ratings all about location, location, location

By Yo
for Riotboard.com

Published: May 29, 2009

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On the night of his league’s draft lottery, NBA Commissioner David Stern engaged in a little ping-pong of his own with reporters. During a lively Q&A session with the press, Stern was asked about the importance of LeBron James making the NBA Finals. “You mean as opposed to Dwight Howard, Carmelo Anthony or Kobe Bryant?” Stern said. “None. We have nothing but stars. We should be called NBS instead of NBA.”



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